directly or indirectly; (d) “tobacco control” means a range of supply, demand and harm reduction strategies that aim to improve the health of a population by eliminating

indirectly creates the false impression that a particular tobacco product is less harmful than other tobacco products. These may include terms such as “low tar”, “light”, “ultra-light…outside packaging and labelling of such products also carry health warnings describing the harmful effects of tobacco use, and may include other appropriate messages. These warnings and messages